Client Profile
US-based media company with 5 million active users, planning to launch NFT marketplace integrated with social features

The Challenge

• Needed to educate non-crypto-native audience about NFTs and Web3
• Required seamless UX for users unfamiliar with wallets and blockchain
• Wanted social features (chat, feeds, collections) integrated with NFT trading
• Tight 90-day deadline to capitalize on market opportunity

Our Complete Framework Approach

Design Phase (3 weeks)

• UI/UX Research: Studied user behavior of target demographic (Gen Z, millennials)
• Social-First Design: Created Instagram-like interface for NFT browsing and discovery
• Wallet Onboarding: Designed simplified Web3Auth integration (email/social login, no seed phrases)
• Mobile-First Approach: Responsive design optimized for iOS and Android

Development Phase (6 weeks)

• Smart Contracts: Built ERC-721 and ERC-1155 contracts for single and multi-edition NFTs
• Marketplace Features: Implemented fixed-price sales, auctions, and offer system
• Social Integration: Developed chat module, user feeds, and collection sharing
• Multi-Chain Support: Deployed on Ethereum and Polygon for lower gas fees
• Payment Flexibility: Integrated fiat on-ramp (credit cards) and crypto payments

Marketing & Launch Phase (3 weeks)

• Community Education: Created tutorial series explaining NFTs to existing user base
• Creator Partnerships: Onboarded 50 digital artists and content creators for launch
• PR Campaign: Secured coverage in 8 tech and crypto publications
• Launch Event: Hosted virtual launch party with celebrity guest appearances

Technical Features Delivered 

✓ Web3Auth non-custodial wallet (seamless onboarding)
✓ Dual theme support (light/dark mode)
✓ Third-party KYC integration
✓ Import NFTs from other marketplaces
✓ Real-time chat and social feeds
✓ Admin dashboard for content moderation
✓ Help center with ticketing system