Client Profile
Early-stage DeFi startup with innovative yield farming mechanism, zero community, 67 days until planned token launch

The Challenge

• No existing infrastructure (no smart contracts, no website, no brand)
• Tight timeline with fixed launch date for token sale
• Needed to build credibility from scratch in competitive DeFi space
• Required simultaneous development, design, and community building

Our Complete Framework Approach

WEEKS 1-2: Strategic Foundation

• Brand Identity: Created professional visual language that positioned them as premium DeFi protocol
• Tokenomics Modeling: Refined their economic model and whitepaper with sustainable yield mechanics
• Technical Architecture: Mapped out smart contract structure and security requirements
• Marketing Strategy: Developed 67-day go-to-market roadmap with clear milestones

WEEKS 3-6: Build & Grow Phase

• Smart Contract Development: Built yield farming protocol with automated compounding
• Security First: Conducted internal audits and third-party security review
• Frontend Dashboard: Created React-based interface with wallet integration (MetaMask, WalletConnect)
• Community Launch: Grew Discord from 0 to 18K members through educational content and AMAs
• KOL Partnerships: Secured 8 crypto influencers for pre-launch promotion

WEEKS 7-10: Launch Execution

• Final Development: Deployed contracts on Ethereum mainnet after gas optimization
• Marketing Blitz: Ran coordinated campaign across Twitter, Telegram, crypto news sites
• Token Sale Setup: Implemented tiered launch with early bird bonuses
• PR Campaign: Featured in 6 major crypto publications (CoinDesk, The Block, Decrypt)