Client Profile
Fintech startup launching centralized cryptocurrency exchange for Asian market

The Challenge

• Needed to process 10,000+ trades per second
• Required advanced security (cold storage, multi-sig, 2FA)
• Had to support 50+ cryptocurrencies and 100+ trading pairs
• Competitive market with established players (Binance, Coinbase)

Our Complete Framework Approach

Architecture & Design (3 weeks)

• Trading Engine: Designed high-performance matching engine architecture
• Security Blueprint: Created multi-layer security framework
• UI/UX: Designed intuitive trading interface for both beginners and pros
• Mobile Strategy: Planned iOS and Android apps with full trading capabilities

Development (12 weeks)

• Matching Engine: Built custom engine handling 12,000 orders/second
• Security Implementation: Multi-sig wallets, cold storage (95% of funds), hardware security modules
• Trading Features: Spot trading, margin trading, futures contracts
• Payment Integration: Fiat on-ramps via bank transfers and credit cards
• Admin Panel: Real-time monitoring, user management, risk controls
• API Development: REST and WebSocket APIs for algorithmic traders

Marketing & Launch (6 weeks)

• Beta Testing: Invited 1,000 early users for testing and feedback
• KOL Partnerships: Collaborated with 15 crypto influencers across Asia
• Educational Content: Created trading guides and video tutorials
• Launch Promotions: Zero-fee trading for first month, referral bonuses
• PR Campaign: Featured in 12 crypto and fintech publications

Technical Specifications

• Performance: 12,000 trades/second, 99.99% uptime
• Security: SOC 2 Type II certified, penetration tested quarterly
• Scalability: Microservices architecture, auto-scaling infrastructure
• Compliance: KYC/AML integration, transaction monitoring
• Infrastructure: AWS multi-region deployment, DDoS protection

Business Metrics

• Average user acquisition cost: $42
• Customer lifetime value: $680
• Trading fee structure: 0.1% maker, 0.2% taker
• Monthly active users: 78,000 (17% of registered base)